SEO Foundations

Welcome!

Now that you understand the fundamentals of SEO, the next step is optimizing individual website pages for search engines. Meta titles, meta descriptions, and URL slugs help search engines understand page content and improve click-through rates from search results.
In this activity, you will optimize the key pages of the Spice Garden website using SEO best practices.

Topic : Foundation of SEO

Objective:

To create SEO-friendly meta titles, meta descriptions, and URL slugs for Spice Garden website pages.

Install an SEO Plugin

Go to Plugins → Add New

Install one of the following plugins:

• Yoast SEO

• Rank Math SEO

Activate the plugin.

Identify Important Website Pages

Review the website and identify pages such as:

• Home

• About Us

• Menu

• Contact Us

• Online Ordering

These pages will be optimized for search engines.

Create SEO-Friendly Meta Titles & Meta descriptions

Open each page and add a relevant Meta Title.

Examples:

Home Page
Best Family Restaurant in FC Road Pune | Spice Garden

Menu Page
Chinese & Multi-Cuisine Menu in Pune | Spice Garden

Contact Page
Contact Spice Garden Restaurant FC Road Pune

Ensure that:

• Primary keyword is included

• Title is clear and relevant

• Length is within recommended limits

Write a unique Meta Description for each page.

Example:

"Enjoy delicious Chinese and multi-cuisine dishes at Spice Garden, one of the best family restaurants on FC Road Pune. Order online or visit us today."

Ensure that:

• Keywords are included naturally

• Description is informative

• Encourages users to click

Optimize URL Slugs & Meta Tags

4

Create short and descriptive URL slugs.

Examples:

Page

URL Slug

Home

About Us

Menu

Contact Us

Online Ordering

/

/about-spice-garden

/restaurant-menu

/contact-us

/order-food-online

Avoid:

• Long URLs

• Special characters

• Unnecessary words

Preview Search Appearance

5

Use the SEO plugin preview feature.

Review:

• Meta Title
• Meta Description
• URL Slug

Verify that the page appears properly in search results.

Save & Update Pages

6

Apply SEO settings and update all pages.

Verify that each page contains:

• Optimized Meta Title

• Optimized Meta Description

• SEO-Friendly URL Slug

You need to:

• Install an SEO plugin

• Create Meta Titles for all major pages

• Write Meta Descriptions

• Optimize URL Slugs

• Preview search engine appearance

• Save and update all pages

Now it’s your turn!

Optimize the key pages of the Spice Garden website for search engines.

Congratulations!

You have successfully completed SEO Foundations

What You Learned :

• What Meta Titles are

• What Meta Descriptions are

• How URL Slugs impact SEO

• How to optimize pages for search engines

• How SEO plugins help improve website visibility

Topic : On-Page SEO