SWOT & Branding Foundations

Welcome back, Digital Marketing Executive !

You’ve already understood how marketing works and how businesses promote themselves.

Now, we move to the next important step:

Understanding the competition and analyzing the business

Because in the real world...You are never the only business in the market.

Think Like a Smart Marketer

Topic : Research & Branding

1) Competitor Research

2) SWOT Analysis

3) 4Ps & 7Ps of Marketing

4) Branding

Before promoting Spice Garden,

ask yourself:

• “Who else is offering similar food or experience?”

These are called competitors.

Pre-Lab Preparation

Task : Identify Competitors 

List down at least 3 competitors of Spice Garden.

Understand the Business

1

Eg. Savannah is a restaurant that serves customers like:

• Families

• Friends groups

• Office teams

• It offers a casual dining experience at an affordable price.
• List the things that can help you to understand the business

2

Identify Similar Options & List at least 3 competitors of Savannah

Now, look for other businesses that:

• Serve similar food

• Offer a similar dining experience

• Target similar types of customers

These are the businesses customers may choose instead of Savannah

This is how you can list the information research about your competitors.

Task 2: Perform SWOT Analysis

Identify Strengths

1

Write what Urban Tadka does well:

• Good food quality

• Affordable pricing

Comfortable dining experience

Identify Weaknesses

Write where the business may lack:

• Limited  

• Service delays

• Low brand awareness

 Add 2–3 points.

Add 2–3 points based on your understanding.
Eg. for Savannah restaurant , we can do it this way :

Write how the business can grow:

• Online delivery

• Offers and discounts

• Social media marketing

 Add 2–3 points.

Identify Threats

4

Write external challenges:

• Strong competitors

• Price competition

• Changing customer preferences

 Add 2–3 points.

Activity

Now it’s your turn to apply what you’ve learned to the new dataset provided.

Perform SWOT Analysis for Spice Garden

Objective:

Understand the business “Spice Garden” and create a complete SWOT analysis.

Activity 1: Identify Strengths

• Think about what Spice Garden does well.

• Examples include good food quality, affordable pricing, and a comfortable dining experience.

• Your Task: Write 5–6 strengths for Spice Garden, including at least 2–3 points of your own.

Activity 2 : Identify Weaknesses

• Consider where Spice Garden may lack or face internal challenges.

• Examples include limited reach, service delays, and low brand awareness.

• Your Task: Write 5–6 weaknesses, adding 2–3 additional points based on your understanding.

Activity 3 : Identify Opportunities

• Think about how Spice Garden can grow or improve.

• Examples include online delivery, offers and discounts, and social media marketing.

• Your Task: List 5–6 opportunities, adding 2–3 of your own ideas.

Activity 4 : Identify Threats

• Consider external challenges Spice Garden might face.

• Examples include strong competitors, price competition, and changing customer preferences.

• Your Task: Write 5–6 threats, including 2–3 additional points based on your analysis.

• Combine all your points from Steps 1–4 into a full SWOT analysis.

• Organize your strengths, weaknesses, opportunities, and threats clearly so you can see the complete picture of the business.

Activity 5 : Create Your SWOT

First Research the Business

• Check menu, location, social media and promotions.
• For Eg. Below is the given menu &  social media For Savannah Restaurant :

Identify the Product 

1

• Menu Analysis ( For PRODUCT)

• Find Best-selling items & Unique dishes

Output: List 3 items to promote and explain why

Identify  Pricing Decision ( For PRICE)

2

Suggest:

• 1 combo offer

• 1 discount idea

Output: Write a pricing strategy (2–3 lines)

Place Mapping ( For PLACE) 

3

Eg. Search where Savannah is available

Promotion Planning

4

• Check current promotions (Instagram, ads, offers)

List all the customer Touch points :

Output:  Write 2 promotional ideas

Identify Brand Traits

1

Define Brand Identity

2

• Describe what makes the brand unique compared to others

Task 6 : Define Customer Experience

Describe Atmosphere

1

• Decide the look and feel (casual, cozy, vibrant)

 Define Staff Interaction

2

• Describe how staff should behave (friendly, quick, helpful)

Activity

Activity 1 : Apply 4Ps for Spice Garden

• Identify best-selling & unique dishes and list 3 items to promote with reasons

• Suggest 1 combo offer and 1 discount idea

• Write a 2–3 line pricing strategy

• Identify where Spice Garden is available (location, apps, online)

• List all customer touchpoints

• Create 2 promotional ideas

Your Task:

Activity 2 : Define Brand & Positioning

• Write 2–3 brand traits (what the brand stands for)

• Describe what makes Spice Garden unique compared to competitors

Your Task:

Activity 3 : Define Customer Experience

• Describe the atmosphere (look & feel of the restaurant)

• Define how staff should behave (friendly, quick, helpful)

• Explain the overall experience customers should have

Your Task:

Congratulations!

You have successfully completed the SWOT & Branding Foundations Lab.

In this lab, you:

• Identified competitors

• Performed SWOT analysis

• Applied 4Ps of marketing

• Built brand positioning

• Designed customer experience

You have now developed a strong strategic foundation for marketing execution.​

Topic : Audiences Targeting

1) Demographics

2)Psychographic

3) Behavioral

4) STP

5) Persona Building