Topic Name

Subtopic Name

Learning Outcome(Slide2)

6

Basics of branding and messaging

5

Target audience and segmentation

4

Different marketing channels

3

Creating value for customers

2

Understanding customer needs

1

What marketing means ?

Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4

Topic Name-Recall(Slide3)

Hook/Story/Analogy(Slide 4)

Transition from Analogy to Technical Concept(Slide 5)

import org.springframework.web.bind.annotation.*;
import org.springframework.http.*;

@RestControllerAdvice
public class GlobalExceptionHandler {

    @ExceptionHandler(ResourceNotFoundException.class)
    public ResponseEntity<String> handleNotFound(ResourceNotFoundException ex) {
        return ResponseEntity.status(HttpStatus.NOT_FOUND).body(ex.getMessage());
    }

    @ExceptionHandler(Exception.class)
    public ResponseEntity<String> handleGeneric(Exception ex) {
        return ResponseEntity.status(HttpStatus.INTERNAL_SERVER_ERROR)
                             .body("Something went wrong");
    }
}

Core Concepts (Slide 7)

Core Concepts (.....Slide N-3)

Summary

5

Build strong branding

4

Use different marketing channels

3

Target the right audience

2

Create and communicate value

1

Understand customer needs

Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2

Quiz

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Quiz-Answer

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

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