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Performance Marketing
Campaign Types
Learning Outcome
5
Apply campaign types using simple real-world examples
4
Understand which campaign type to use for different goals
3
Learn where ads appear (Google, YouTube, websites)
2
Identify different types like Search, Display, Video, Shopping
1
Understand what a campaign and campaign type means
Hook/Story/Analogy(Slide 4)
Transition from Analogy to Technical Concept(Slide 5)
Core Concepts (Slide 6)
Core Concepts (Slide 7)
Core Concepts (.....Slide N-3)
Summary
5
Performance Max runs ads across all Google platforms automatically
4
Shopping campaigns show product details like image, price, store
3
Display & Discovery help in brand awareness , reaching new users
2
Search campaigns target people already searching
1
Campaign type decides where ads appear and their purpose
Quiz
Anjali wants to show her saree product image, price, and details on Google Search. Which campaign type needs Google Merchant Center?
A. Search Campaign
B. Display Campaign
C. Performance Max Campaign
D. Shopping Campaign
Quiz
Anjali wants to show her saree product image, price, and details on Google Search. Which campaign type needs Google Merchant Center?
A. Search Campaign
B. Display Campaign
C. Performance Max Campaign
D. Shopping Campaign
Performance Marketing : Campaign Types
By Content ITV
