Digital Marketing Basics

Components of Digital Marketing

Learning Outcome

4

Recognize common mistakes businesses make

3

Understand the role of each component

2

Identify core components of digital marketing

1

Understand the concept of digital marketing

Let’s Recall

Digital Marketing is the use of online methods to promote products through the internet.

Quick Recall

CORE COMPONENTS OF DIGITAL MARKETING

Digital marketing uses different online tools to promote, attract, and retain customers. Core components of digital marketing are:

CORE COMPONENTS OF DIGITAL MARKETING

Website: The main online place of a business

SEO (Search Engine Optimization): Helps the website appear on Google searches

CORE COMPONENTS OF DIGITAL MARKETING

SMM (Social media marketing): Promotes business on social media platforms

Google ads: Paid advertisements for quick results

CORE COMPONENTS OF DIGITAL MARKETING

Email marketing: Sends emails to keep customers connected

Remarketing: Shows ads to people who visited before

COMMON MISTAKES IN USING DIGITAL MARKETING COMPONENTS

  • Relying only on one component → Use a mix of website, SEO, ads, and social media
  • Running ads without a proper website → Create a clear and user-friendly website first

COMMON MISTAKES IN USING DIGITAL MARKETING COMPONENTS

  • Ignoring SEO for long-term growth → Work on SEO to get regular organic traffic

  • Posting on social media without strategy → Plan content based on goals and audience

COMMON MISTAKES IN USING DIGITAL MARKETING COMPONENTS

  • Not following up through email or remarketing → Use emails and remarketing to reconnect with customers

Summary

5

Email marketing and remarketing retain customers

4

Ads and social media give visibility

3

SEO supports long-term growth

2

Website is the main foundation

1

Digital marketing uses multiple online components

Quiz

Which component acts as the foundation of digital marketing?

A. Social Media Marketing

B. Google Ads

C. Website

D. Email Marketing

Quiz-Answer

Which component acts as the foundation of digital marketing?

A. Social Media Marketing

B. Google Ads

C. Website

D. Email Marketing

Transition from Analogy to Technical Concept(Slide 5)

Github

Hook/Story/Analogy(Slide 4)

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Quiz

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat

Quiz-Answer

Which platform is mainly used for professional networking and B2B marketing ?

A. Facebook

B. Instagram

C. LinkedIn

D. Snapchat