Shopping & Performance Max

Google Merchant Centre

Learning Outcome

5

Identify common feed errors and how to fix them

4

Understand how to link Merchant Center with Google Ads

3

Know how to set up and upload a product feed step-by-step

2

Learn what a Product Feed is and what details it contains

1

Understand what Google Merchant Center (GMC) is and why it is used

Wholesale Market Registration

Ramesh owns a textile manufacturing unit in Surat selling sarees and fabrics

His products are good and well-priced, but his sales are limited to local buyers who visit his factory

Wholesale Market Registration

One day, his partner suggests registering in the Surat Textile Wholesale Market, where retailers from across India buy in bulk. To join, Ramesh must:

  • Register his business (name, address, GST, contact details)

  • Get his products verified for quality

  • Submit a product catalogue (names, types, prices, quantity)
  • Wait for approval

Wholesale Market Registration

Once approved, his products reach thousands of retailers across India, expanding beyond local buyers

From Market Setup to Online Ads

Like Ramesh needed market registration to reach more buyers, Priya faced the same online

Priya launched KraftKart, an online store for handmade décor

She tried running Shopping Ads but got an error requiring a Merchant Center account.

From Market Setup to Online Ads

With help, she followed key steps:

Created a Merchant Center account

Added business details

Verified her website

Set shipping and return policies

Linked it to Google Ads

Uploaded her products

After approval, her products appeared on Google and sales increased within weeks

From Market Setup to Online Ads

Moral :

Like market registration offline, Merchant Center is essential for running Shopping Ads online

What is Google Merchant Center?

Google Merchant Center is a tool where you upload your product details so they can appear in Google Shopping ads.

Upload Your Product

Product Name :

Sports Sneakers

Price: $59.99

Photo : Upload Image

Your Product in Search Result

Send to Google Merchant Center

Example :

Merchant Center vs Google Ads — Key Difference

Google Ads

Google Ads =

Shows ads to customers

Google Ads = The platform that promotes those products

Merchant Center

Merchant Center =

Stores product information

 Merchant Center =

Your product catalog

Creating a Google Merchant Center Account

Sign in with your Google account

02

04

Click Continue

Enter:

  1. Business name
  2. Country
  3. Time zone

03

Go to:  https://merchants.google.com

01

Click Get Started

Lets create and setup the Google Merchant center, practically

Choose method:

  1. Google Sheets
  2. Upload file

2

Fill product details (name, price, image, link)

3

Save and upload

4

After login, go to Dashboard

Click Add Products

1

Website Verification and Claiming

02.

Business Information → Website

Enter your website URL

 

03.

Choose verification method:

HTML tag ,HTML file upload,

Google Tag Manager

Click Verify

04.

Click Claim

01.

Go to Settings

Business Information Setup

Text

Go to Settings

Business Information

Step 01

Text

Save Changes

Step 04

Text

Choose Verification Method

Step 03

Text

Add:

Business name

Address

Contact details

Step 02

Shipping Settings

Enter:

Country ,Delivery time,

Shipping cost

Save

3.

Click Add Shipping Service

2.

Go to Tools & Settings →

Shipping and Returns

1.

Return Policy Settings

Add return policy:

Return days (e.g., 7 days)

Conditions (unused, damaged, etc.)

Click Save

II.

III.

Go to Shipping and Returns section

I.

Linking Google Merchant Center to Google Ads

Click Google Ads

Enter your Google Ads Customer ID

Send link request

Open Google Ads → Accept request

Go to Settings → Linked Accounts

Summary

5

Errors like missing image or wrong price format must be fixed quickly

4

Link Merchant Center with Google Ads to run product ads

3

Setup includes account creation, website verification, and feed upload

2

Product Feed is a file with product details like price, image, availability

1

Create a Merchant Center account with your & Googlelogin business info.

Quiz

Rohan needs to verify his website in Merchant Center. Which method can he use?

A. Submit business documents

B. Use HTML tag/file, Tag Manager, or Analytics

C. Call Google support

D. Pay a verification fee

Quiz

Rohan needs to verify his website in Merchant Center. Which method can he use?

A. Submit business documents

B. Use HTML tag/file, Tag Manager, or Analytics

C. Call Google support

D. Pay a verification fee