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Digital Marketing Basics
7Cs
Learning Outcome
5
Recognize common business mistakes
4
Understand business use of 7Cs
3
Identify all 7Cs
2
Know its importance in digital marketing
1
Understand 7Cs
Shop Story
Two shops were opened in the same area.
Shop Story
Shop A
Had products
People came once
No one returned
Shop Story
Shop B
Clear product display and helpful explanations
People returned and also brought friends
Customers felt comfortable
Shop Story
Both shops sold similar products. The difference was not the product.
The difference was:
How information was shown
How people were treated
How relationships were built
Shop Story
A business doesn’t grow just by existing.
It grows when it connects, communicates, and creates trust.
This is exactly what the 7Cs help businesses do in the digital world.
WHAT ARE 7Cs?
7Cs help businesses improve digital presence and customer experience.
They help businesses:
Share useful information
Build relationships
Communicate with customers
Improve buying experience
WHY 7Cs ARE IMPORTANT IN DIGITAL MARKETING
Build customer trust
Create better customer experience
Increase engagement
Improve brand image
Increase sales
THE 7Cs – STEP-BY-STEP
Content: Information shared online
1.
Context: How content is displayed
2.
Communication: Interaction between business & customers
3.
Connection: Linking all digital platforms together
4.
THE 7Cs – STEP-BY-STEP
Community: Building loyal customer groups
5.
Customization: Providing personalised user experience
6.
Commerce Excellence: Making buying process easy and secure
7.
COMMON MISTAKES BUSINESSES MAKE
Poor content
Confusing design
No replies
Disconnected
platforms
No engagement
Generic experience
Difficult checkout
Summary
5
Commerce excellence eases buying
4
Community and customization build trust
3
Communication and connection link users
2
Content and context share information
1
7Cs improve digital presence and experience
Quiz
Which “C” ensures that the buying process is easy and trustworthy for users?
A. Customization
B. Community
C. Commerce Excellence
D. Communication
Quiz-Answer
Which “C” ensures that the buying process is easy and trustworthy for users?
A. Customization
B. Community
C. Commerce Excellence
D. Communication
DM Basics - 7Cs
By Content ITV
