buildyourbook.org
Beyond your unique selling proposition, your personal story is the most unique thing about you. Sharing it with the world is a lasting way to build your brand.
It is the source of your ultimate competitive edge. There can only be you with your unique story, experiences, background. Telling that story in a compelling way is the backbone of your content story, your talks, your internet branding, everything!
We will use the monomyth framework to make that happen...
Source: What Makes a Hero (TED Ed)
Hero
Change
Mentor
Guardian
Ally
Shadow
Trickster
A story about all this is a content idea. Also a part of your story!
Your story. Is the basis of a case study for your audience.
The inciting "thing". Could be an event/person/thing. What was it? Was it "good" or "bad"?
Your present or past mentors. External, internal, even fictional. What did you learn from them? What difference did they make?
Something/someone that tests your "power". Who or what was it?
Who were the peers/sidekicks along the journey?
E.g. your Build Your Book cohort. Can you make your experience into a story?
Your "opponent". Could be internal or external. What is the story there? How are you (or did you) overcome this opponent?
Someone whom you cannot really pin down/understand, but plays a role in your story.
Could be an event, an industry shift, a thing that keeps changing form.
E.g. CoVID -- what is its long term impact?
Someone/something that pulled a trick on you. A Loki like character. Did someone mislead you along the path purposefully?
Think of 3-5 major stories that follows the hero's journey--the mono myth. Find one place to use it (next slide for ideas).
Optimize for:
1. Drama+tension
2. Lessons Learned
3. General engagement value for others
Note: all 3 are guesses.
example: dtank.co/about-me