AI 101

Intro to AI concept and usecases

By Ilya Mezerovsky

Introduction: Who Am I?

  • Joined monday 3.5 years ago.
  • AI Creative and Productivity Advisor at monday.com.
  • Worked on a variety of projects and product in monday.
  • Been using, exploring and developing AI based tools before they were cool.

First AI image today

Introduction: What I do at monday.com?

  • Help leadership at monday to identify, define and develop impactful AI workflows and use cases.
  • Research and prototype new AI tools and models.
  • Mentor teams on AI best practices for their existing tools.

Agenda

  • Basic AI concepts and terms
  • Popular Gen-AI domains and tools
  • Internal tools showcase
  • Brainstorming on how AI can help you
  • QA and resources

My AI Involvement

  • Depth-based Prototypes – Combined image generation with depth estimation
    (Video demo)
  • AI Worlds – AI video generation, segmentation, and eye-tracking
    (LinkedIn Post)
  • Using AI for any conceivable use-case
    • Even attempted to create this presentation with AI tools (badly)

Gen AI basic terms and concepts

AI model in simple terms

Generative AI model is a system trained on huge datasets to learn patterns and then create new content - text, images, code, audio, etc. that resembles what it has seen. 

Gen AI Lifecycle

Gen AI models usually have 2 distinct stages in their lifecycle

  1. Training & Fine‑Tuning - using a datasets to train model weights.
  2. Inference - running the trained model to generate output.

LLM Context window

Think of the context as the short term memory of an AI system.

  1. Going over the context limit of a model will cause it to break down and make more mistakes
  2. Context can be "extended" using tools such as RAG memory database.

a word about agents

Agents are LLM that have access to external tools and system and can use them to cover whole workflows and complex tasks.

Best use-cases for GenAI

  • Automating repetitive tasks
  • Creating useful outputs from chaotic data
  • Improving decision-making

Popular Gen-AI domains and tools

Popular Gen-AI domains and tools

 

  • Natural‑Language Generation – ChatGPT, Claude, Gemini

  • Image Synthesis & Editing – 4o, Midjourney, Stable Diffusion, Flux

  • Video Creation & Animation – Runway, Pika, Sora, Veo 3, WAN 2.2

  • Audio & Music Production – Suno, ElevenLabs, MusicGen

  • 3D Asset & Scene Generation – Hunyuan 2.5, LumaAI, Meshy, TRELLIS

  • Code & Dev Assistance – Cursor, Base44

Use-cases and resources at the

end of  this deck!

Business Impact

  • Faster Content Creation
  • Reduced Costs & Time
  • Competitive Edge via unique brand visuals

AI usecases in monday marketing

Examples of our internal tools

Organazing data session

Where you can start using AI today

Thank You!

Q&A / Discussion

Thank You!

Q&A / Discussion

Resources and

Use-cases

Text Gen AI

Use Cases:

  • Content Generation: Articles, blog posts, marketing copy, product descriptions.

  • Conversational AI: Chatbots, virtual assistants, automated customer support.

  • Code Generation: Autocompletion, code refactoring, documentation generation.

  • Summarization: News aggregation, meeting minutes, legal document summarization.

  • Translation & Localization: Language translation, dialect adaptation, cultural customization.

  • Creative Writing: Storytelling, poetry, scriptwriting.

  • Text-based Game/NPC Dialogue: Dynamic character interactions, procedural quest generation.

  • Data Analysis & Insights: Report automation, financial analysis, trend prediction.

Text Gen AI

  • ChatGPT (OpenAI) – A conversational assistant
  • LLaMA (Meta) – An open-source language model
  • Claude (Anthropic) – A writing & project management assistant
  • Custom Finetunes – Tailored open-source models trained on specific data

Image Gen AI

Use Cases:

  • Image Generation: Concept art, marketing visuals, social media graphics.
  • Inpainting & Editing: Object removal, image enhancement, style transfer.
  • Super-resolution: Improving image quality (e.g., upscaling old photos).
  • AI-driven Design: Logos, UI/UX elements, 3D textures.
  • Product Visualization: E-commerce previews, fashion and interior design mockups.
  • Medical Imaging Analysis: AI-assisted X-ray, MRI, and CT scan analysis.
  • Security & Surveillance: Face recognition, object detection.

Image Gen AI

  • Midjourney – Text-to-image creation
  • Stable Diffusion – Open-source text-to-image
  • Flux – Photo-realistic image generation

Video Gen AI

Use Cases:

  • Video Generation: AI-generated films, animated explainer videos, deepfake synthesis.
  • Video Editing & Enhancement: Auto-colorization, frame interpolation, stabilization.
  • Virtual Production: AI-assisted CGI, background replacement, motion capture.
  • Personalized Content: AI-driven dynamic ads, customized video messages.
  • Automated Video Summarization: Highlight reels, scene detection for content creators.
  • Security & Surveillance: AI-powered threat detection, anomaly tracking.
  • Synthetic Training Data: AI-generated simulations for machine learning training.

Video Gen AI

  • Runway – AI-powered video creation & editing
  • AnimateDiff – Text-to-animation approach
  • Hunyuan - Opensource video generation

3D Gen AI

Use Cases:

  • 3D Asset Generation: Game development, architecture, digital twin simulations.
  • Procedural Environment Creation: AI-assisted world-building in games & VR.
  • 3D Character Creation: AI-generated humanoids, creatures, avatars.
  • Motion Capture & Animation: AI-driven pose estimation, facial animation.
  • Manufacturing & Prototyping: AI-generated CAD models, 3D printing optimization.
  • Medical Applications: AI-assisted prosthetic design, anatomical modeling.
  • Augmented Reality (AR) & Virtual Reality (VR): AI-powered object recognition and placement.

3D Gen AI

  • Trellis – AI-driven 3D modeling
  • Meshy – Automated 3D mesh generation & optimization
  • HunYuan - Open sourced 3D models 

Audio Gen AI

Use Cases:

  • Speech Synthesis & Voice Cloning: AI-generated voiceovers, personalized digital assistants.
  • Music Generation & Enhancement: AI-composed music, auto-mixing, and mastering.
  • Sound Design & Foley: AI-generated sound effects for movies and games.
  • Noise Reduction & Enhancement: Podcast cleanup, audio restoration.
  • Speech Recognition & Transcription: AI-driven subtitles, accessibility tools.
  • Emotion & Sentiment Analysis: AI-powered call center analytics, audience sentiment tracking.

Audio Gen AI