trends & styles

chapter 0

Jim Crow & Childish Gambino ('This is America')

1850-1900
the industrial revolution

HOW WILL THINGS IMPROVE?

> industrial progress and mass production
> quality of advertising: low
> ambition for modern visual language


> Victorian Style
> Arts & Crafts (1880-1910)
> Neo-gothic and functional architecture
> Painting: Realism and Impressionism

Victorian Style

Victorian Style

Victorian Style

Victorian Style

Inspiration:
medieval typefaces, like Gothic typeface

Victorian Style

Victorian Style

2016 campaign

Victorian Style

Arts & Crafts

Handelsbeurs (Fair trade building), Antwerpen, 1872

Neogothic architecture

Text

Text

Louis Sullivan, Guaranty Building,
New York, 1896
Functional architecture

Gustave Courbet, ‘The Stonebreakers’, 1849 (170 x 240 cm – destroyed during World War II) - Realism

Pierre-Auguste Renoir, ‘Bal du Moulin de la Galette’, 1876 (Musée d’Orsay, 131 x 175 cm) - Impressionism