Expressionism/Cubism
Trends & styles - chapter 5
& the discussion on cultural appropriation
in arts and advertising


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WHAT 'The survivors' + 'Declare war to war! A woman with deep-set eyes embracing children; men with blindfolds.
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HOW Figurative; black- and-white; large hands, dark eyes.
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WHY 1923, anti-war poster by German artist Käthe Kollwitz. > Concept: exaggeration of physical features (big hands); 'expressive'. > Inspiration: World War I: strong feelings against war; Expressionism.
Analysis
'Krieg dem Kriege'



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WHAT Painting of screaming creature on a bridge; sunset.
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HOW Figurative; depth; wavy shapes & lines; striking colours.
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WHY 1893, 'The Scream', by Norwegian painter Edvard Munch. > Concept: expressive presentation of anxiety (?), 'the human condition'. > Inspiration: personal feelings and the need to express them (?); Expressionism.
Analysis 'The Scream'


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WHAT Shapes, lines, different colours, 'flying' around.
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HOW Abstract; geometric shapes; primary + other colours; dynamic interplay.
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WHY 1923, 'Composition 8', by Russian painter Wassily Kandinsky. > Concept: abstract elements; structure (geometry) + chaos(playful composition). > Inspiration: a radically new way to express emotions; Expressionism.
Analysis 'Composition 8'




Sandro Boticelli (Italy), 'The Birth of Venus'
(c. 1484–1486)
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WHAT Five women, table with fruit, blue curtain.
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HOW Figurative; incorrect anatomy, cubic-like shapes, mask-like faces; two views (frontal + profile); what is background, what is foreground?
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WHY 1907, 'Les Demoiselles d'Avignon', by Spanish painter Pablo Picasso. > Concept: cubic representation. > Inspiration: a radically new way to express reality; Cubism.
Analysis
'Les demoiselles d'Avignon'



Original meaning of African masks: > As something powerful to use, not as something to look at. > To be protected against evil spirits.
The taking over of creative or artistic forms, themes, or practices by one cultural group in a way that does not recognize their origin, meaning and true value.
Cultural appropriation
Picasso:
cultural appropriation or not?
And what about advertising?
Example 1: Sauvage



Dior: 'Close collaboration with Native American consultants to respect Indigenous cultures, values and heritage.'
American Gods actress Kawennáhere Devery Jacobs on Twitter, 'You’re telling me that @Dior is profiting off Indigenous culture/imagery, and hired JOHNNY DEPP to star in the ad for a perfume called SAUVAGE?! …who thought this was okay?'
Example 2: Hot Girl Summer


Wrap-up chapter 1-5: timeline!
Renaissance
Victorian style
Post-Impressionism
Art Nouveau
Dadaism
Expressionism
Cubism
De Stijl
Action Painting
Street art
Activist art
Visual Design - 1ICM - chapter 5
By Lieve Roegiers
Visual Design - 1ICM - chapter 5
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