Expressionism/Cubism

Trends & styles - chapter 5

& the discussion on cultural appropriation

in arts and advertising

  • WHAT
    'The survivors' + 'Declare war to war! A woman with deep-set eyes embracing children; men with blindfolds.
    
  • HOW
    Figurative; black- and-white; large hands, dark eyes.
    
  • WHY
    1923, anti-war poster by German artist Käthe Kollwitz.
    > Concept:
    exaggeration of physical features (big hands); 'expressive'.
    > Inspiration:
    World War I: strong feelings against war; Expressionism.

Analysis
'Krieg dem Kriege'

  • WHAT
    Painting of screaming creature on a bridge; sunset.
  • HOW
    Figurative; depth; wavy shapes & lines; striking colours.
    
  • WHY
    1893, 'The Scream', by Norwegian painter Edvard Munch.
    > Concept:
    expressive presentation of anxiety (?), 'the human condition'. 
    > Inspiration:
    personal feelings and the need to express them (?); Expressionism.

Analysis 'The Scream'

  • WHAT
    Shapes, lines, different colours, 'flying' around.
    
  • HOW
    Abstract; geometric shapes; primary + other colours; dynamic interplay. 
    
  • WHY
    1923, 'Composition 8', by Russian painter Wassily Kandinsky.
    > Concept:
    abstract elements; structure (geometry) + chaos(playful composition).
    > Inspiration:
    a radically new way to express emotions; Expressionism.

Analysis 'Composition 8'

Sandro Boticelli (Italy), 'The Birth of Venus'
(c. 1484–1486)
  • WHAT
    Five women, table with fruit, blue curtain.
  • HOW
    Figurative; incorrect anatomy, cubic-like shapes, mask-like faces; two views (frontal + profile); what is background, what is foreground?
    
  • WHY
    1907, 'Les Demoiselles d'Avignon', by Spanish painter Pablo Picasso.
    > Concept: cubic representation.
    > Inspiration:
    a radically new way to express reality;
    Cubism.
    
    
    
    

Analysis
'Les demoiselles d'Avignon'

Original meaning of African masks:
> As something powerful to use, not as something to look at.
> To be protected against evil spirits.
The taking over of creative or artistic forms, themes, or practices by one cultural group in a way that does not recognize their origin, meaning and true value.

Cultural appropriation

Picasso:
cultural appropriation or not?
 

And what about advertising?

Example 1: Sauvage

Dior: 'Close collaboration with Native American consultants to respect Indigenous cultures, values and heritage.'
American Gods actress Kawennáhere Devery Jacobs on Twitter, 'You’re telling me that @Dior is profiting off Indigenous culture/imagery, and hired JOHNNY DEPP to star in the ad for a perfume called SAUVAGE?! …who thought this was okay?'

Example 2: Hot Girl Summer

Wrap-up chapter 1-5: timeline!

Renaissance
Victorian style
Post-Impressionism
Art Nouveau
Dadaism
Expressionism
Cubism
De Stijl
Action Painting
Street art
Activist art

Visual Design - 1ICM - chapter 5

By Lieve Roegiers

Visual Design - 1ICM - chapter 5

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