Heroic style

Trends & styles - chapter 6
Source: vox.com
Source: National Geographic

How can you portray someone as a hero?

Heroic style: how?

  • The person is clearly to be recognized.
> 'figurative'.
  • The visual features add to the person's heroic appearance.
> dramatic, idealistic.
  • The point of view adds to the worship
and admiration of the person.
> worm's eye view.

Can you think of people

of historical significance

who considered themselves heroes?

  • WHAT
'Germany lives!' Man with swastika flag; uniformed men; bird; sun shining through grey clouds; frame with oak leaves.

  • HOW
Figurative; colour (red-black-white); fearless + clenched fist; contrast.

  • WHY
1933-35, propaganda poster, Germany.
> Concept: Hitler as a hero (political & religious).
> Inspiration:
Middle Ages (frame, typo); 
Heroic Realism.

Analysis
'Es lebe Deutschland!'

Source: Wikimedia
“Bring up a generation of selfless devotion to the cause of communism”
  • WHAT
Man pointing at the viewer + headline.

  • HOW
Figurative; colour (red-blue); fearless + assertive gesture; sans-serif capitals.

  • WHY
1917, propaganda/recruitment poster, USA.
> Concept:
Uncle Sam as a hero (political & military) in WW1&2.
> Inspiration:
based on illustrator's own face; modern typography; 
Heroic Realism.

Analysis
'I Want You for US Army'

Source: Wikipedia
1950s vintage ad for Brading’s Cincinnati Beer
1950s vintage ad for Schlitz Beer
  • WHAT
Woman with sunglasses & man with bottle opener; villa & garden in background.

  • HOW
Figurative; colour (pastel-warm); happy + relaxed (toothpaste smile).

  • WHY
1950s, advertising, USA.
> Concept: the ideal, classy family representation.
> Inspiration:
Post-war economic boom; 
Heroic Realism.

Analysis
'Yes! We changed to Cinci'

The ideal, classy family representation:
A mocking view by French movie director Jacques Tati
('Mon oncle',1958)  

Heroic style: why?

  • For political or commercial reasons
> idealistic illustration, stereotype


  • In an accessible & traditional visual language
> figurative


Figurative or abstract?
Traditional or progressive visual imagery?

An afterthought about the historical period when heroic realism was used

1950s                        1930s                                       1920s
Degenerate art: the modern ('progressive') art
that was forbidden during the Nazi regime
> Progressive art: abstract, cubist, expressionist.
> Traditional art: figurative, idealised, accessible.



Heroic features are not always referring to propaganda or more traditional visual imagery! They can be used, in photography for instance, to focus on emotions...

Conclusion on heroic style

...or in advertising
to focus on goals you can achieve
(aspirational advertising).