VISUAL DESIGN
intro
THE VIDEO OF 'THIS IS AMERICA' CONTAINS ALL PARTS OF YOUR
VISUAL DESIGN.
Three distinctive features
VISUAL TRENDS
As a designer, you are aware of social trends and respond to them during your creative process. You are also aware of the historical context of visual examples.
COMPOSITIon
Each scene integrates elements of composition. Composition rules for photography make it easier to read images and understand their underlying message.
GRAPHIC DESIGN
In each visual creation with text and images, you pay attention to typography and layout. The opening scene shows the title in a script font, suggesting an idealized story about the US.
CONTENT of THIS COURSE
TRENDS & STYLES
We look at iconic examples of imagery, past and present. We discuss them based on three questions: what? How? Why? It's best to create a timeline for historical context.
PHOTOGRAPHY
We talk about composition, focal length (lenses), aperture (depth of field) and shutter speed (showing or freezing motion).
GRAPHIC DESIGN
We will discuss typography and layout. Make a list of all the technical terms you need to know and apply.
WHY THIS COURSE IF AI CAN DO EVERYTHING?
To write a correct prompt, you need to know and identify style designations (or know where to look). You also need to understand WHY you would apply that style (= what is your concept).
Two issues:
1) You must know these photographers before copying their style.
2) You must have an excellent reason to copy that style. Being inspired
is better than just copying something.
Iconic photographs are interesting for mood boards, but you need
background knowledge.
Here's the link on X.
Dorothea Lange,
'Migrant Mother' (1936)
Of course, you have to know who Banksy is!
Liechenstein, Surat, Kilmt...: misspelled.
Is the example of Cubism really Cubism?
The colors don't match.
more information? CHECK Canvas!
Visual Design - intro
By Lieve Roegiers
