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Pivot Tables for Funnel & Campaign Analysis
Excel For Digital Marketing
Learning Outcome
6
Apply pivot tables for decision-making and optimisation
5
Use slicers for interactive analysis
4
Understand key marketing metrics using pivot tables
3
Create pivot tables to summarise campaign performance
2
Learn how to analyse marketing funnel stages using data
1
Understand the role of pivot tables in campaign analysis
Marketing Data Overload
A digital marketer receives thousands of rows of campaign data from multiple platforms.
Manually analyzing this data is time consuming and confusing
Pivot tables help by:
Summarizing data instantly
Highlighting key insights
Making comparisons easier
Pivot tables act as a powerful analysis tool that transforms raw campaign data into...
structured insights
enabling faster and smarter marketing decisions.
Transition from Analogy to Technical Concept(Slide 5)
Digital Marketing Funnel
Why Pivot Tables Are Important
Key Campaign Metrics
Creating a Pivot Table
Understanding Pivot Table Structure
Using Slicers for Analysis
Questions Pivot Tables Can Answer
Funnel Analysis Using Pivot Tables
Benefits of Pivot Tables in Marketing
Summary
5
Improve reporting and insights
4
Support data-driven marketing decisions
3
Help track key metrics and performance
2
Enable funnel and campaign analysis
1
Pivot tables simplify large datasets
Quiz
Pivot tables are mainly used for:
A. Designing ads
B. Summarizing data
C. Writing code
D. Creating websites
Quiz-Answer
A. Designing ads
Pivot tables are mainly used for:
B. Summarizing data
C. Writing code
D. Creating websites
DM - Pivot Tables for Funnel & Campaign Analysis
By Content ITV
