Sequence Strategy for  Email Marketing

Hello, everyone! We've already built our contact list and all three email templates — Welcome, Engagement, and Offer. Today's job is purely to wire them together into one automation, so they go out automatically, one email per day, without anyone clicking send manually.

Let's open Automation and build this workflow step by step

Topic : Email Marketing

1) Benefits of Email Marketing

2) Email List Development | Opt-ins

3) Email Marketing Setup

4) Email Marketing Automation Sequence

5) Connect website with Brevo

6) Email Marketing Automation Drip

Create the Workflow and Set the Trigger

• Go to Automation → Create a Workflow → Custom Workflow.
• Name it: "SGR – Website Visitor Nurture Sequence."
• Set the trigger: "Contact is added to the list 'SGR – Website Visitors.'"

Add the Day 1 Send — Welcome Email

2

• Add a Send Email action directly after the trigger.

• Select the existing "Welcome Email" template — this sends immediately when a contact enters the workflow.

Add the Day 2 Send — Engagement Email

3

• Add a Wait step: 1 day.

• Add a Send Email action and select the existing "Engagement Email" template.

Add the Day 3 Send — Offer Email

4

• Add another Wait step: 1 day.
• Add a Send Email action and select the existing "Offer Email" template.

Test and Activate

5

• Use the workflow's test option to send the full sequence to the trainer's own email address.

• Check that each email arrives correctly, personalization fields are filled in, and links work.

• Once confirmed, click Activate to make the workflow live for the "SGR – Website Visitors" list.

Monitor Performance

6

• Go to Statistics → Campaign Reports.
• Check open rate and click rate for each of the three emails.
• Track total table bookings attributed to the sequence.

Congratulations!

You have successfully completed Sequence Strategy for  Email Marketing

In this LAB, you learned how to:

• This lab is purely about sequencing — Trigger, Send, Wait, and Condition blocks — using templates and a list that already exist.

• A daily cadence (Day 1, 2, 3) keeps the sequence tight and top-of-mind without overwhelming the contact.

Congratulations!

You have successfully completed Sequence Strategy for  Email Marketing

In this LAB, you learned how to:

• This lab is purely about sequencing — Trigger, Send, Wait, and Condition blocks — using templates and a list that already exist.

• A daily cadence (Day 1, 2, 3) keeps the sequence tight and top-of-mind without overwhelming the contact.