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Marketing Fundamentals
Branding
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Learning Outcome
4
Avoid common branding mistakes
3
Recognize key branding components
2
Identify importance of branding
1
Understand the concept of branding
Choose cool, soft colors instead of vibrant colors
Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Story: The Two Tea Stalls
There were two tea stalls on the same road.
Both sold tea at the same price and same taste.
Story: The Two Tea Stalls
Stall B
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Name board: Sharma Chaiwala
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Same style cups
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Same yellow colour everywhere
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Same tagline: “Ek cup freshness”
Stall A
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Stall A had no name board
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Cups were different every day
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No fixed colour or style
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People just called it “that tea stall”
Story: The Two Tea Stalls
People started saying:
“Let’s go to Sharma Chaiwala”
Even new customers could easily identify it
Story: The Two Tea Stalls
The tea was the same, but one stall had an identity
That identity is called Branding
Story: Business Without Branding vs With Branding
A business created:
A website
Instagram page
Google Ads
Story: Business Without Branding vs With Branding
But:
Customers got confused and didn’t trust the business.
Email was Gmail ID
Colours were different everywhere
Logo kept changing
No clear brand message
Story: Business Without Branding vs With Branding
Later, the business fixed branding:
Professional email & domain
Same colours & fonts
One logo
One business name
Story: Business Without Branding vs With Branding
Now:
Ads looked professional
Website felt trustworthy
Customers remembered the brand
Marketing worked better only after branding was clear
What is branding?
Branding is creating a unique business identity that people recognize, remember, and trust
It includes the name, logo, colours, fonts, message, and overall experience
Branding is not just logos or ads; it is also how customers feel about a business
WHY BRANDING IS IMPORTANT
Makes business look professional
Builds customer trust
Helps people remember the business
Improves marketing results
COMPONENTS OF BRANDING
Business Name
The name used to identify the business
Tagline
A short line about the business
New Number
A separate number that shows professionalism
Core Concepts (.....Slide N-3)
Summary
5
Build strong branding
4
Use different marketing channels
3
Target the right audience
2
Create and communicate value
1
Understand customer needs
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Marketing Fundamentals & Digital Ecosystem: Branding
By Content ITV
