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Digital Marketing Basics
Funnels
Learning Outcome
6
Identify common funnel mistakes
5
Compare funnel and normal marketing
4
Understand AIDA stages step by step
3
Identify the AIDA funnel model
2
Know importance of funnels in marketing
1
Understand the concept of marketing funnel
Hook/Story/Analogy(Slide 4)
A customer enters a clothing store.
Hook/Story/Analogy(Slide 4)
A big attractive display outside the store catches his attention
Inside, he sees stylish clothes and starts checking prices and quality with interest
The salesman explains offers and benefits, and the customer feels desire to buy
Finally, after trying the clothes, the customer purchases
Hook/Story/Analogy(Slide 4)
The store didn’t force the sale.
It guided the customer step by step.
Hook/Story/Analogy(Slide 4)
Learning?
Sales don’t happen suddenly.
Customers move through stages — this is called a Funnel.
WHAT IS A MARKETING FUNNEL?
- Shows customer buying journey
- Starts with awareness
- Ends with purchase
- Step-by-step process
WHY FUNNEL IS IMPORTANT IN DIGITAL MARKETING
Customers think differently at each stage
Same message doesn’t
work for all
Funnels guide users step by step
Helps convert visitors into customers
WHAT IS AIDA?
-
Popular funnel model
-
Explains customer behavior
-
Used in marketing
AIDA FUNNEL – STAGE BY STAGE
- Awareness: Brand noticed
- Interest: Learns more
- Desire: Wants product
- Action: Buys product
NORMAL VS FUNNEL MARKETING
Normal
Marketing
One message
Quick sales
Funnel Marketing
Step-by-step
Stage-wise
messages
Builds trust
Direct selling
COMMON FUNNEL MISTAKES
Same message everywhere
Selling too early
Ignoring nurturing
No follow-up
Summary
5
Stage-wise messaging increases conversions
4
Funnels focus on guiding customers
3
AIDA explains Awareness to Action
2
Customers move through different stages
1
Marketing funnel shows customer journey
Quiz
Why is using a funnel strategy important in digital marketing?
A. It increases ad cost
B. It shows the same message to all users
C. It delivers the right message at the right stage
D. It removes the need for content
Quiz
Why is using a funnel strategy important in digital marketing?
A. It increases ad cost
B. It shows the same message to all users
C. It delivers the right message at the right stage
D. It removes the need for content
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Transition from Analogy to Technical Concept(Slide 5)
Github
Topic Name-Recall(Slide3)
Text
Quiz-Answer
Which platform is mainly used for professional networking and B2B marketing ?
A. Facebook
B. Instagram
C. LinkedIn
D. Snapchat
Digital Marketing Basics - Funnels
By Content ITV
