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Marketing Fundamentals
4Ps & 7Ps
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Learning Outcome
5
Apply the marketing mix to real-life or business examples
4
Identify how the additional 3Ps improve service marketing
3
Differentiate between 4Ps and 7Ps
2
Explain the importance of Product, Price, Place, and Promotion
1
Define the 4Ps and 7Ps of Marketing
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Max 6 Points for Summary & Min 4
Topic Name-Recall(Slide3)
Hook/Story/Analogy(Slide 4)
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Intro + Outcome → 3 min
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Analogy + Transition → 5 min
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Core Concepts + Live Demo → 22 min
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MCQs + Summary → 5 min
Transition from Analogy to Technical Concept(Slide 5)
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4Ps & 7Ps of Marketing
Marketing is how businesses attract and serve customers
The model later expanded to the 7Ps to fit modern service businesses.
The Marketing mix is a key framework in marketing, known as the 4Ps
What Are the 4Ps of Marketing?
The 4Ps of marketing are the core elements businesses use to successfully market a product:
1. Product — What are you selling?
This refers to the item or service offered to customers
A good product solves a customer need by offering the right quality, design, features, and branding to meet expectations
What Are the 4Ps of Marketing?
2. Price — How much will customers pay?
Price
determines how valuable customers perceive the product to be
It should balance affordability for customers with profitability for the business
What Are the 4Ps of Marketing?
3. Place — Where will you sell?
Place
refers to how and where customers can buy the product
This could be physical stores, online platforms, or distributors
What Are the 4Ps of Marketing?
4. Promotion — How will people know?
Promotion
Includes advertising, social media marketing, discounts, and public relations used to inform and persuade customers
Why the 4Ps Are Important in Marketing
The 4Ps provide a clear framework that helps businesses:
They form the foundation of most marketing strategies
Understand customer needs
Create competitive products
Reach the right audience
Introduction to the 7Ps of Marketing
These form the 7Ps of marketing, providing a more complete strategy.
As marketing evolved — especially in service industries — three additional elements were added to the 4Ps
Introduction to the 7Ps of Marketing
5. People — Who delivers the service?
Friendly, skilled staff improve trust and satisfaction
Employees and customer service teams play a huge role in customer experience
Introduction to the 7Ps of Marketing
6. Process — How is the service delivered?
This refers to the systems and steps involved in delivering a product or service efficiently and consistently
Introduction to the 7Ps of Marketing
7. Physical Evidence — What proves the service quality?
This includes the environment, packaging, branding, or online presence that assures customers of professionalism and quality
Why the 7Ps Matter
The additional 3Ps help businesses:
Especially important for services like hospitality, healthcare, and retail
Improve customer experience
Maintain consistent service delivery
Build credibility and trust
Common Mistakes in Using the 4Ps & 7Ps
Businesses sometimes fail because they:
Balancing all elements is essential for success
Overlook staff training
Set poor pricing strategies
Ignore customer needs
Use ineffective promotion
Summary
5
They enhance service quality and customer experience
4
They guide how businesses sell and market their offerings
3
All elements must work together for business success
2
7Ps add People, Process, and Physical Evidence
1
4Ps include Product, Price, Place, and Promotion.
Choose cool, soft colors instead of vibrant colors
Max 5 Points for Summary & Min 2
Quiz
What does the term 4Ps of Marketing represent?
A. Planning, Pricing, Promotion, Profit
B. Product, Price, Place, Promotion
C. Product, People, Process, Promotion
D. Product, Price, Position, Promotion
Quiz
What does the term 4Ps of Marketing represent?
A. Planning, Pricing, Promotion, Profit
B. Product, Price, Place, Promotion
C. Product, People, Process, Promotion
D. Product, Price, Position, Promotion
Marketing Fundamentals & Digital Ecosystem: 4Ps & 7Ps
By Content ITV
